SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz
Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.

Mind your business: Our top local search columns of 2017Dec 26, 2017 by Jessica Thompson
Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.

Unique international trends require a unique marketing approachDec 26, 2017 by Brendan McGonigle
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.

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