Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
PPC insights: Our top SEM columns of 2017Dec 27, 2017 by Jessica Thompson
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year.
From algo to aggro: How SEOs really feel about Google algorithm updatesDec 27, 2017 by Jamie Pitman
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that