Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation

When Nokia announced HERE Maps was for sale it sought to generate interest from multiple buyers to drive the price up. That now appears to be happening.
Bloomberg is reporting that Uber and Baidu have teamed up, as multiple parties are now bidding for the mapping unit:
Uber Technologies Inc. is teaming up with Baidu Technologies Inc. and Apax Partners to pursue Nokia Oyj’s maps business, people with knowledge of the matter said, as a bidding war for the unit intensifies.
Another group, comprising China’s Tencent Holdings Ltd., NavInfo Co. and Swedish buyout firm EQT Partners AB, is also bidding for the unit, which may fetch as much as $4 billion, three of the people said, asking not to be identified because negotiations are private.
Microsoft Corp. has offered to buy a minority stake, while three U.S. private-equity firms — Hellman & Friedman, Silver Lake Management and Thoma Bravo — are also in the running, the people said.
Previously it was reported

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