Report: Uber Makes $3 Billion Offer For Nokia’s HERE Maps

Uber is the latest company to throw its hat in the ring to buy Nokia’s mapping unit HERE. The NY Times reported that the ride-sharing service has submitted a $3 billion bid (unconfirmed) for the mapping provider.
If Uber succeeds it will be the second mapping acquisition made by the company. Earlier this year Uber bought independent mapping platform deCarta. Maps and routing are a key component of Uber’s business. Currently the company uses Google Maps. Presumably all that would change if Uber succeeds in buying HERE.
Uber is testing out other services beyond ride sharing, such as delivery services. Owning its own maps and routing algorithms would be both strategic and open up new opportunities for the company. HERE is one of only a few global mapping and navigation platforms. The others are Google Maps/Waze, Apple Maps, TomTom, Bing Maps and OpenStreetMaps.
There are also a number of other smaller or regional players. Among that group, a product/company I particularly like is EEGEO’s 3D

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