Etsy Boosts Search For Better Content Discovery, User Engagement

Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users.
Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement from both desktop and mobile users.
Etsy has always had search but at a basic level — it was described to me as a “one size fits all approach” — that didn’t do a good job of showcasing the site’s products. The company is now doing a better job of recognizing user intent and delivering more tailored results.
The top image below is a “before” screen and the second image below is the “after” screen. These screens may look similar but there’s now a great deal more going on “under the hood” to make results both more relevant and to expose more

Search Engine Land Source

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