John Harrison Google doodle honors man who invented marine chronometer 283 years ago

Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer.
According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude within 30 miles. Harrison spent seven years working on the ground-breaking invention that would aid British naval forces.
“Harrison’s extraordinary invention brought him much acclaim. Thanks to him, seamen could not only gauge latitude but longitude, making their excursions far safer,” says Google on its Google Doodle blog.
The doodle leads to a search for “John Harrison” and is being displayed on Google’s US and UK home pages, along with a small collection of other international pages, including Ireland, Germany, Spain, Ukraine, Peru and Chile.

Harrison would go on to create more watches that were smaller and more accurate than his original designs: “Our colorful Doodle shows the inventor hard at

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How to use the Knowledge Graph for higher rankings

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain.
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world context.” This resulted in what we now know as “The Knowledge Graph.”

Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.” When searching for information, users are no longer constrained by 10 blue links; instead, Google now displays relevant content that adds to the content of the user’s search.
For example, let’s say you want to learn more about Abraham Lincoln. After typing in the query, “Abraham Lincoln,” Google will show a “card” on the right side of your search with interesting information about Honest Abe.

Here is what the Knowledge Graph gives us inside Abe’s card:

Multiple head shots.

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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework.
From the announcement:
The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices.
The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent (e.g., publishers need to acquire separate consent for users being tracked for both first-party and third-party purposes) — the project team is encouraging publishers and vendors to participate in the component’s development so that support will be available for as many integrations as possible. They particularly note existing support within AMP for these types of features and state that user consent may need

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7 ways to increase mobile engagement

Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates.
Source: Monetate EQ4 2017
Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites.
Source: Nielsen Insights
With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate.
Prioritize speed
Google recently announced that mobile page speed would become a ranking factor in July of 2018. Page speed is essential to your user experience and bounce rate.
According to Kissmetrics, a one-second delay in page speed could decrease your conversion rate by 7 percent.

DoubleClick even released a report

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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads:
As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date.
This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a or other TLD migrated to.
In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting.
Brexit is currently scheduled for March

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Recruitment SEO: How to create a well-optimized career section on your site

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn.
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field.
For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site.
Google for Jobs
With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings.
Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.

Search in Pics: Google baby shower

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Compare 16 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles.
How do you decide which one is right for your organization?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.
This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
The post Compare 16 leading SEO platforms appeared first on Search Engine Land.

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”

Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.

Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.

Compare 16 leading SEO

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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Bella Thorne & Patrick Shriver Schwarzenegger at Google:

Source: Twitter
Google donut box holder:

Source: Google+
Google baby shower gifts:

Source: Instagram
Taiwan Google art:

Source: Instagram
Google’s Gary Illyes eating a lot of Japanese food:

Source: Twitter
The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land.

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