SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman
Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, […]

How to build a stronger, more effective PPC teamFeb 14, 2018 by Frederick Vallaeys
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inboxFeb 14, 2018 by Michelle Robbins
The new spec is available through the Gmail Developer

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How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up.
Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate.

Yet for most SEO professionals, not much has changed in the way they optimize content for this new way to search. Now is the perfect time to pay attention to voice search and to start incorporating SEO strategies that can increase your chances to show up in voice results.
Gary Vaynerchuk agrees. From his book, “Crushing It”:
It’s called Voice-First, and anyone currently building a personal brand needs to learn about it fast and early. Its platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.
Voice search and personal voice assistants like Siri, Cortana, Google Assistant, Google

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Keyword discovery and expansion with competitive intelligence

Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for those managing campaigns across a massive volume of keywords. For many advertisers, campaigns will have evolved and developed over time, and the keywords they are using will often be the product of years of iteration, testing and optimization.
Management of these campaigns gives rise to several challenges. At this scale, further keyword discovery and expansion can be ineffective using Google Keyword Planner or “human-driven” keyword research methods; additionally, without detailed knowledge of the competitive landscape, managing keyword or bidding strategies is effectively a blind auction in which achieving market growth often requires large, inefficient increases in ad spend.
This paper from Adthena outlines how current analytical techniques, such as comparative Venn diagrams, are limited in refining keyword data and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. Visit Digital Marketing Depot to download “Keyword Discovery and

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SearchCap: AMP Stories, Google Shopping links & more search refinements

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?

Google gets in on mobile ‘story craze’ with new AMP Stories formatFeb 13, 2018 by Greg Sterling
New, visually rich mobile content format is designed to generate more engagement from users.

Google launches new look for ‘people also search for’ search refinementsFeb 13, 2018 by Barry Schwartz
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search.

Keyword discovery and expansion with competitive intelligenceFeb 13, 2018 by Digital Marketing Depot
Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for

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Monitoring web migrations: A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.
Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages.  Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.
Getting started
Start tracking your organic search visibility on the old and new web locations at least a couple of months before the migration takes place.  This will make it easier to identify any unexpected and inconsistent behavior when the change happens.

Old vs. new web crawling
Let’s start with the most fundamental aspects to

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Google, Getty Images enter a multi-year global licensing partnership

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016.
The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services.” As part of that deal, Google will be using Getty images across many of its “products and services.”
Another change, according to The Verge, is that Google will make copyright attribution and disclaimers more prominent in image search results and will remove view links to stand-alone URLs for Getty photographs.
Getty’s complaint against Google alleged traffic and revenue losses to its customers’ sites because users could see (and potentially copy) images directly from Google Image Search results. Getty claimed that the ability to save and download images promoted copyright infringement and “piracy.” Getty is not the only party to have made

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SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling
The deal effectively ends Getty’s European antitrust complaint against Google.

Monitoring web migrations: A checklist for moving from one site to anotherFeb 12, 2018 by Aleyda Solis
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

RIP A/B TestingFeb 12, 2018 by Sponsored Content: Sentient Technologies
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

Winter Games doodle kicks off Google’s Doodle Snow

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match,, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.

India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel resultsFeb 8, 2018 by Greg Sterling
However, the OneBox and other search practices were cleared by the Committee.

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis DigitalFeb 9, 2018 by Amy Gesenhues
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Shop ‘til You Click: Creating Shopping Campaigns at ScaleFeb 9, 2018 by Digital Marketing Depot
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just

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Winter Games doodle kicks off Google’s Doodle Snow Games

Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals.
“Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).”
The animated doodle includes multiple images to highlight this season’s Olympic Winter Games. There is a penguin skiing and a snake ice skating, with a final slide showing what, most likely, will be the entire athletic crew to make up Google’s Winter Olympic Games doodle series.
Google has titled the Doodle “Day 1” and included a comment on its blog for readers: “Stop by every day for the next few weeks to keep up with all the action from the Doodle Snow Games.” It has

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