Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018?
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends:

The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it.
Really?
Yep! Let’s move along now.

OK, so not exactly. I’m joking to prove a point.
There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general.
After doing some research on Google to find “how to” articles on voice search optimization and how SEO changes for voice search, I made a list of tactics to help get more organic traffic from spoken queries.
Many of the articles suggested the same tactics, so

Search Engine Land Source

SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Already doing SEO? Add these two things to optimize for voice search
Apr 6, 2018 by Bryson Meunier
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

SMB marketing survey finds only 3% use outside agency or vendor
Apr 6, 2018 by Greg Sterling
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
What’s the future of consumer data now that Facebook is pulling back?
Apr 6, 2018 by Ryan Phelan
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Apr 6, 2018

Search Engine Land Source

Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all.
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for.
Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO.
Related entities
Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.  
If you search on the phrase “presidents of the united states,” this is what you may see:

The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President

Search Engine Land Source

SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google patent on related entities and what it means for SEO
Apr 5, 2018 by Dave Davies
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Final call to enter the 2018 Search Engine Land Awards
Apr 5, 2018 by Search Engine Land
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Bing Ads launches price extensions
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
Gartner offers first Magic Quadrant for Content Marketing tools
Taboola launches Apple News-like

Search Engine Land Source

In big win, Apple hires Google AI chief John Giannandrea away from Google

Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI efforts there.
Giannandrea “will run Apple’s machine learning and AI strategy,” according to reports. He will also report directly to the company’s CEO, Tim Cook.
While Google has a “deep bench” in AI, the move is still a loss for Google and a win for Apple. Giannandrea was instrumental in infusing AI into all of Google’s main products, including search. He came originally from Metaweb when Google acquired the company in 2010.
Google’s focus and emphasis on AI is such that at an event last year in San Francisco, CEO Sundar Pichai said, “We’re moving from a mobile-first world to an AI-first world.”
It’s not clear from statements and published reports

Search Engine Land Source

SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling
Apple must succeed in AI if it is to remain competitive with rivals.

7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues
Today would have been Dr. Angelou’s 90th birthday.

Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz
Broken images in the local Google results seem to be caused by a bug.

Bing Ads launches price extensionsApr 4,

Search Engine Land Source

Final call to enter the 2018 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 
This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world.
This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research.
In-house SEO & SEM teams also have the chance to earn some hardware and boost their credibility with the CMO and other executives.  As last year’s winner UPMC said, “Being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department.”
Agencies of all sizes will be battling it out for top honors across the campaign and research categories, in addition to proving they’ve produced rockstar results for their clients to

Search Engine Land Source

Google local knowledge panel profile images are not loading in search

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a blank white space or a broken graphic image.
This is a global and widespread issue that has been reported to Google. We assume it will be resolved shortly, but until then, you do not need to panic. Google should fix the issue on its end.
Here are some screen shots I took from both desktop and mobile of some local knowledge panels:

Mike Blumenthal, who is a top contributor volunteer at Google confirmed the company has been notified of the issue:

PSA: Knowledge Panel profile photo and images in GMB are broken today. Google has been alerted https://t.co/MtKFctuwGS
— Mike Blumenthal (@mblumenthal) April 4, 2018

Postscript: This is

Search Engine Land Source

Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’

Today marks what would have been Dr. Maya Angelou’s 90th birthday. To celebrate the poet, writer and civil rights activist, Google has created a doodle featuring a full lineup of high-profile celebrities reciting Angelou’s poem, “Still I Rise.”
The doodle begins with Angelou’s own voice, narrating the beginning of her famous poem, followed by Alicia Keys, America Ferrera, Martina McBride, Guy Johnson (Angelou’s son), Laverne Cox and Oprah Winfrey each reading a verse. The words of the poem are animated to coincide with the narration, along with images highlighting Angelou’s life.
“Dr. Angelou’s work is filled with such incredible wisdom and spiritual teachings,” says Laverne Cox on the Google Doodle blog featuring Angelou’s doodle. “It feels like the ultimate privilege to have the opportunity to speak her words. She is a national treasure we should always celebrate.”
Oprah Winfrey is also quoted: “Maya Angelou is not what she has done or written or spoken, it’s how she did it all.

Search Engine Land Source

7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers.
Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent.
It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible.
One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content.
Let’s take a look at the process and ways to break a single webinar into multiple pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts.
Built-in quality
A primary advantage of using a webinar to create more content is that quality is already “built in.” If the webinar is full of valuable, informative topics presented by knowledgeable experts, the

Search Engine Land Source