Report: Releasing Super Bowl ads early jump-starts lifts in brand search

It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday.
Technology company Quancast pulled some data for Search Engine Land to help answer that question. A look at five brands that have released their ads online ahead of Super Bowl LI shows the impact can vary widely, but all five saw a lift in brand searches in the days after release.
CPG brands Snickers and Budweiser saw by far the biggest jumps in brand search volume. Snickers has garnered attention for its four teaser ads in which the brand touts it will film the first live commercial, starring Adam Driver, during the game. Buzz around those teasers drove brand searches up 2,669 percent. Budweiser’s ad telling the story of its immigrant roots led to

Search Engine Land Source

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