Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
6 AdWords strategies businesses can use to make love, not war on Valentine’s DayFeb 5, 2018 by Todd Saunders
Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.
Compare 9 paid search campaign management toolsFeb 5, 2018 by Digital Marketing Depot
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management