SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Assistant adds new media capabilities ahead of HomePod release
Feb 1, 2018 by Greg Sterling
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
The 5 Big Disruptions to Marketing in 2018
Feb 1, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
What’s going on with Google brand CPC?
Feb 1, 2018 by Andy Taylor
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce

Search Engine Land Source

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