Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
Customer loyalty: A key ingredient for successful local search resultsJan 29, 2018 by Wesley Young
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
Book now for SMX West — Early Bird rates expire this week!Jan 29, 2018 by Search Engine Land
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What