SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShopJan 24, 2018 by Ginny Marvin
Google’s direct upload support to end March 20, 2018.

Local search industry optimistic about 2018 — but less likely to hireJan 24, 2018 by Jamie Pitman
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

Searchmetrics wins important victory in patent infringement lawsuitJan 23, 2018 by Michelle Robbins
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Will AMP improve your rankings? How

Search Engine Land Source

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