SearchCap: Google local news, voice search usage & Facebook content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling
Google has already proven it can crowdsource local content at scale through its Local Guides program.

Survey: People becoming less inhibited about using voice search in publicJan 26, 2018 by Greg Sterling
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

Back to the basics: Beyond ranking factorsJan 26, 2018 by Garrett Mehrguth
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’Jan 26, 2018 by Amy Gesenhues
Penfield’s research in brain mapping led to groundbreaking advancements

Search Engine Land Source

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