SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling
But they aren’t always the source of answers for Google Home.

Turn finger traffic to foot trafficJan 18, 2018 by Digital Marketing Depot
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […]

What’s next for technical SEO?Jan 18, 2018 by Patrick Stox
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical

Search Engine Land Source

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