SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.

What to get right before launching a global businessJan 30, 2018 by Thomas Stern
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Channel your inner explorer to find link-building prospectsJan 30, 2018 by Julie Joyce
Columnist Julie Joyce shares tips and tricks for finding link-building prospects

How to use brand mentions for SEO, or the linkless future of link buildingJan 30, 2018 by Sponsored Content: Awario
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led

Search Engine Land Source

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