SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin
Advertisers can make more on-the-go changes.

The unique selling proposition: A key element for SEO successJan 19, 2018 by Fili Wiese
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.

Website redesigns: How to retain and improve your SEOJan 19, 2018 by Marcus Miller
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

Search in Pics: A pig visits Google, big teddy bear & a broken Google signJan 19, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat

Search Engine Land Source

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