If I told you that your website could load faster, your server could use fewer resources, your developers wouldn’t have to waste time on hacks to increase site speed and you’d get a boost to your rankings all from one simple change, you’d probably call me a liar. If it sounds too good to be true, then it must be, right?
Wrong! The future is here with one of the greatest advancements in web technology in the past 20 years, and the SEO community doesn’t seem to be talking about it.
When Barry Schwartz posted a recap of a recent Google Webmaster Central Hangout in which Google’s John Mueller said that GoogleBot will support HTTP/2 by the end of this year or early next year, I expected a mad scramble and people shouting from the rooftops. Instead, there were crickets throughout the SEO industry.
You should already have switched to HTTP/2 for many reasons, including a tremendous speed increase, which makes for a better user