Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines.
Here’s a look at how those results compare. Going in alphabetical order, we’ll start with Bing.
Bing’s carousel of Super Bowl ads
Whether people are searching Bing on desktop or mobile, they’ll see a carousel at the top of the results featuring Super Bowl Lii commercials.
Clicking on any of the thumbails in the carousel brings up the search results for the specific ad including a video player to watch the commercial. The carousel remains at the top of the page so users can easily navigate to more of the commercials.
Below the carousel is a list of related searches and news results about the query “Super Bowl Ads”.
Here’s how the results look on mobile:
Bing is not serving any paid