“OK Google, tell me how creepy things are going to get.”
How would your 2006 selves respond to our advertising toolbox of today?
You can target ads to people based on their income level who are also currently at the airport with advanced geotargeting!
You can follow your potential customers around with the very products they looked at but decided not to buy with dynamic remarketing.
You can trigger ads to people based on what they say inside their emails with Gmail Ads.
Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago.
With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time to ask: What’s next? What will be the new norm of 2026?
Since 2001, Google (and now its holding company, Alphabet) have acquired about one tech company per month. Some, like YouTube, have gone from media storage companies to cultural cornerstones under Google’s wing.