How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Google’s core algorithm, how can we know when an update is responsible for a traffic or ranking change? And even if we do know, what can we do with that knowledge?
Kristine Schachinger and Glenn Gabe answered those questions and more in “Solving SEO Issues In Google’s Post-Update World,” a session at SMX West 2017. The following is a summary of their presentations.
Busting Google’s black box
Presenter: Kristine Schachinger, @schachin
Some SEOs and webmasters may find themselves wishing for the days of Matt Cutts. Cutts was a Google engineer and the head of Google’s webspam team. More importantly to marketers, Matt was the “face” of Google search, regularly