Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps app on Android devices.
First announced publicly in March, Promoted Places ads can appear in the Google Maps app when users are looking at maps of the surrounding area; users don’t need to have searched for the retailer. Promoted pins appear with the retailer’s logo on the map instead of a general category icon.
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Clicks on a branded pin pull up a banner at the bottom of the screen showing an “Ad” icon next to promotional text and an image. Users can click again to view the business’s place page.

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In addition to Walgreens, which was a launch partner, MAC Cosmetics and Starbuck are among the retailers participating in the pilot.
MAC is testing the ads to promote new products, according to

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