HTTP to HTTPS: An SEO’s guide to securing a website

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster.
Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot dozens more. I have realized that there is still one big hurdle for both business owners and SEOs: HTTPS. The gotcha moment with HTTP/2 is that most browsers only support this new protocol over a secure connection, which means you have to migrate your website to HTTPS.
It shouldn’t come as a shock to anyone that Google and many others want the web to be more secure. Google had their HTTPS everywhere campaign, they announced HTTPS as a ranking signal, and they have started indexing secure pages over unsecured pages. They even have their own guide, “Securing Your Website With HTTPS,” which I encourage

Search Engine Land Source

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