How Trust & Unique Identification Impact Semantic Search

There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification.
These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.
The Semantic Web Stack
The notion of trust is a key component in the semantic web. Below is an illustration that depicts the semantic web stack, with trust sitting at the top.
Semantic Web Stack (Source: https://en.wikipedia.org/wiki/Semantic_Web_Stack)
Trust is achieved through ascertaining the reliability of data sources and using formal logic when deriving new information. Computers leverage or mimic this factor in human behavior in order to derive algorithms that provide relevant search results to users.
Search Result Ranking Based On Trust
Search Result Ranking Based on Trust is, in fact, the name of a Google patent filed in September 2012. The

Search Engine Land Source

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