How to capture urgent leads with call-only ad extensions

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If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going to pull out your phone and look for a qualified problem solver as quickly as possible.
But what happens when that first search result is nothing more than a phone number and two disjointed phrases, an incoherent mess reminiscent of what’s clogging up your pipes?
You’re going to skip to the next item on the SERP in search of a solution.
If you’re the plumber, how do you fix this problem? How do you make sure the person with the overflowing toilet calls you and not your competitor?
Today, I’m going to dive into how the recent addition of ad extensions to call-only ads can help you

Search Engine Land Source

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