How I Saved $1M Using Negative Keyword Lists

When seeking opportunities for improved cost-efficiency, one of the most highly recommended checkpoints is the search term report in your paid search interface.
Discovering a keyword spending well beyond its CPL threshold results in a mix of joy (“Great! Another keyword to exclude!”) and pain (“How did this search term spend that much?”).
As your excluded terms accumulate, they inevitably grow into a massive list to be reviewed constantly for any chance of a mistake. Did you once exclude a term that, upon second glance, might need to be considered for an exact match negative but maybe not a broad match negative? With a list of more than 1,000 excluded terms, this type of quality check can be a huge time commitment and long-term undertaking.
Luckily, the PPC gods have released the Negative Keyword List for our excluding convenience. Now you can easily create smaller, more manageable groupings of negatives and apply them equally to whatever campaign is deserving.
But does the

Search Engine Land Source

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