Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season

It’s the most wonderful time of the year… unless you’re an unprepared online retailer. The lead-up to the holidays is a busy period for a lot of us, but without the right strategies in place, you could be missing out on a stupendous amount of business.
While it may be annoying that Christmas commercials start appearing on our screens before we’ve had a chance to dig out our winter coats, the earlier you start thinking about your holiday strategies, the better.
Here I’ve put together a holiday checklist that you can follow to ensure you’re ahead of the curve for Black Friday, Cyber Monday and the rest of the holiday season.
1. Budgets
It goes without saying that traffic will increase around the holidays, and the same budget you had for September just isn’t going to cut it. But without a crystal ball, how can you know exactly how much budget you’re going to need?
Your biggest source of inspiration is your own data.

Search Engine Land Source

Leave a Reply

Your email address will not be published. Required fields are marked *