It was only a matter of time before Google brought app streaming to search ads. In the next few weeks, ads in Android search results will allow users to take games for a test drive before choosing whether to download them. The announcement was among several Google is unveiling on Monday during its Developer Day at Game Developer Conference in San Francisco.
AdWords Search Trial Run Ads will start appearing in Google search results within the next few weeks. The ads will have a “Try now” button in addition to a download button. Users who opt to try the app, will be able to play the game for up to 10 minutes before deciding whether to download it from the Google Play store.
Google began rolling out app streaming in organic search results more widely on Android devices earlier this year, with the “Try now” option to preview an app before downloading it. With so few apps ever used after being downloaded (Google says its just