Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

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There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has me a bit concerned. It seems the company has become less and less transparent with publishers over the last couple years — and frankly, it has me a bit uneasy.
Google transparency
Now, there have always been bones of contention between Google and the SEO community; some believe that Google hates SEOs, while others believe that Google actually needs us.
I was always in the camp that thought Google knew they needed the SEO community because they cannot control the end product. No matter how great the search results, the end product is still the website. If the websites returned by Google are not very usable or relevant, then people won’t use Google to find them.
This has made the SEO industry an almost necessary go-between, giving Google a fairly direct method to affect site quality by getting SEOs to communicate their rules

Search Engine Land Source

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