Four key holiday paid search trends to keep an eye on

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to the next.
That said, there are a few overarching trends that apply to many advertisers and which help to set the stage for performance expectations over the coming weeks. Here I’ll outline four interesting paid search trends I’ll be keeping an eye on.
Will Black Friday continue to close the paid search sales gap on Cyber Monday?
Black Friday is for doorbusters. Cyber Monday is for online deals. That’s the way this thing is supposed to go, right?
The lines are blurring on those distinctions, with Black Friday Google paid search sales growth far outpacing that of Cyber Monday last year.
Paid search sales growth from 2015

Search Engine Land Source

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