9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?

The SEO world erupts into hysteria whenever Google rolls out another algorithm update. With most algo updates, we know what we should do: better content, fewer keywords, higher quality links, unoptimized anchor text, etc.
However, when it came to Google’s Pirate Update back in 2012, which was designed to algorithmically penalize pirate sites, we weren’t quite sure what to do. Was this just a slap on the wrist for pirate sites, or are there lessons that all SEOs and marketers could learn?
Now, several months out from Pirate’s most recent update, I want to take a look at the impact and make sure we understand what’s going on.
Piracy’s History As A Search Issue
First off, for all you algo alliteration fans, “Pirate” starts with a “P.” Unlike penguins, pandas, and pigeons, however, the term “piracy” is more intentional and less abstract.
Piracy is a major problem. Although companies like Warner, Sony, and Disney aggressively fight piracy, they’ve had little success in defeating the biggest culprit

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