7 ways small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do?
Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS).
Here are the top strategies for success as a small to medium-sized retailer in Google Shopping.
1. Focus on your niche
As a small retailer, you likely sell a very limited selection of niche products. Whether these are your own personal brand or from independent designers, this exclusivity is your strength.
Selling products that aren’t sold by Amazon or a hundred other retailers means there’s less competition to appear in Google Shopping for relevant searches. Even better, if you create and

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