3 AdWords extensions now eligible for call-only ads

Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only ads will be eligible for three extension types. Not surprisingly, the included extensions aren’t those that require clicks — as the goal of the call-only ads is to increase phone calls.

The three ad extensions available for call-only ads are:
Location extensions
Using location extension can let searchers know where they are calling. This should be a big boon for brands with multiple locations, as it should help to persuade folks to click, knowing that they won’t be going to a national line.
Callout extensions
Callout extensions offer flexibility in providing more detail in an ad, and they are likely to be the most utilized extension with

Search Engine Land Source

Leave a Reply

Your email address will not be published. Required fields are marked *