In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore.
In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search.
Below are the most recent comScore PC search market share and query volume figures for December 2016:
Across the board, desktop search queries are down vs. November. Google’s overall share remains basically stable at 63 percent (plus). Microsoft continues its slow growth on the PC, while the others continue their slow declines. It’s worth noting again that Bing powers search results for AOL, Yahoo, Siri + Spotlight search and Amazon, which is not reflected above.
On mobile devices it’s mostly a story about Google, however. According to data from StatCounter,