War And Peace: Bloomberg’s Massive History Of Google’s EU Antitrust Case

If you want a history of Google’s search battles with European antitrust regulators, a new article from Brad Stone (and colleagues) at Bloomberg will more than satisfy you. While there’s very little truly new information, the well-researched (and lengthy) piece is nearly comprehensive and captures all the intrigue as well as the evolving nature of the dispute.
The article is provocatively titled, “Google’s $6 Billion Miscalculation on the EU.” The $6 billion refers to the potential penalties and fines that Google may face in Europe. The “miscalculation” reflects some of Google’s missteps there, chief among which may have been its misplaced reliance on former European Commission competition czar Joaquín Almunia.
Almunia has now been replaced by Danish politician Margrethe Vestager, who is taking a tougher line against the company and is almost certain to seek financial penalties. For example, the article says she is now socializing the idea of fines with Google’s competitors:
Vestager is showing no sign of compromise. While the document containing her charges is secret,

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