Visually understanding your site structure and external link weight impact

They say a picture is worth a thousand words — and wow, are they correct!
Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data.
There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure.
To build a visual representation of our site structure as it relates to incoming links, we will be:

running Screaming Frog to gather internal page data and link structure.
adding the number of backlinks each page

Search Engine Land Source

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