With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape.
Hygiene: Quick wins
These are the actions you can do tomorrow. In my view, there are two keys areas to focus on.
1. Google Search Console review
Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include:
Structured data. Ensure there are no errors within your markup.
HTML improvements. Revising duplicated or lengthy meta descriptions and page titles can be an easy method of increasing CTR for your existing rankings, especially if you work closely with your paid search counterparts to identify their top-performing ad