You need more traffic.
More visitors on your site means more impressions, more signups, more purchases — more revenue.
But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered?
With SEO, of course!
Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy.
The general outline of our strategy was:
Start slow and take advantage of “easy wins.”
Focus on securing a handful of strategic links to important pages.
Establish passive link acquisition channels to build momentum.
Be intentional about content creation and its impact on search.
Level up over time, and target higher-value opportunities.
Let’s dive into the case study.
Note: We had control over