It has been two years since the Court of Justice of the European Union established the “Right to be forgotten” (RTBF). Reputation VIP subsequently launched Forget.me as one way for consumers in Europe to submit RTBF requests to Bing and Google.
The company has periodically used consumer submissions through the site (130,000 URLs) to compile and publish aggregate data on RTBF trends. A new report looks at two years’ worth of cumulative data, on the nature, geographic location and success rates of RTBF requests.
The top three countries from which RTBF requests originate are the Germany, the UK and France. In fact more than half of all requests have come from Germany and the UK.
Google refuses roughly 70 percent to 75 percent of requests according to the data. The chart below reflects the most common categories or justifications for URL removal requests, on the left. On the right are the reasons that Google typically denies RTBF requests.
Google most frequently