Organic Food For Thought: Our Top All Things SEO Columns For 2015

It’s tough being an SEO practitioner. Every time you think you’ve got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit a moving target.
That’s where our All Things SEO columnists come in. By sharing their insights and advice, columnists were able to help SEO newbies and veterans alike navigate the fast-changing organic search landscape throughout the year.
As with previous years, 2015 saw its fair share of major developments in the organic search world, each of which presented challenges as well as opportunities to search marketers.
In particular, we saw a huge shift in focus towards mobile this past year. On April 21, 2015, a day known within the tech world as “Mobilegeddon,” Google released an algorithm update which gave a rankings boost to “mobile friendly” pages in Google’s mobile search results. The

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