New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality

Google’s new experiment in giving US presidential candidates “cards” where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate. They added little value in return for Google giving up its valuable search results space.
Earlier this week, Google said that it would be allowing US presidential candidates to post content directly to Google that, in turn, would appear in a “card” format in a guaranteed place atop its search results.
Undercard Debate Lets Fiorina Dominate All
The first test of this experiment happened during today’s “undercard” debate between Jim Gilmore, Mike Huckabee, Rick Santorum and Carly Fiorina. It was quickly dominated by Fiorina.
No matter what searches related to the debate that I tried, Fiorina’s posts always came up. Cards from her campaign appeared at the top of Google’s results for “gop debate,” as shown below:

No other candidates had cards. In fact, searching for Huckabee or Santorum by name produced Google search results

Search Engine Land Source

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