Moz has overhauled and enhanced its Moz Local offering, adding new features and automation the company says were requested by users and the broader local SEO community. The product previously offered listings monitoring and syndication.
Moz says that it had conversations with its numerous customers, agency partners and the broader community before revamping the product. The new features add speed and workflow improvements, according to the company.
These new features include:
Google My Business sync: automatically synchronizes listings with GMB. Users can manage changes and updates directly from the Moz dashboard
Listing alerts: provides an activity feed if listings data are overwritten or in some other way changed vs. the information in the Moz-managed listing
Reputation monitoring/management: new monitoring of Google reviews, which joins comparable functionality for a range of directories, including Foursquare, Yelp, YP and others. New reviews are also available as they’re published, within the Moz dashboard. Users can respond to Google reviews as well.
Expanded distribution: new data providers/partners added