We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong.
There are moments you know you messed up, and there are times a problem can linger for far too long without your knowledge. Either way, the situation is scary — and you have to work hard and fast to fix whatever happened.
Things Google tells you not to do
There are many things Google warns about in their Webmaster Guidelines:
Automatically generated content
Participating in link schemes
Creating pages with little or no original content
Hidden text or links
Participating in affiliate programs without adding sufficient value
Loading pages with irrelevant keywords
Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware
Abusing rich snippets markup
Sending automated queries to Google
Unfortunately, people can