Google May Add Structured Markup & Data To Ranking Algorithm

Structured data, structured markup and rich snippets have always been about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.
Google has said, time and time again, that these are not used in the ranking algorithm to make a Web page rank better. They have said that adding structured markup to your pages won’t directly lead to your page ranking better in the Google search results.
Well, that may change in the future.
Google’s John Mueller said in a Google Hangout this morning (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
He said Google currently doesn’t use this for ranking purposes, but that over time, Google may indeed start using it. He went on to explain his rationale:
If we can recognize

Search Engine Land Source

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