As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content.
Google has been displaying AMP content by effectively making a copy of it and rendering it from its own servers, something that Google says makes AMP both faster and more secure for users. However, this has raised concerns with publishers and some users, who have found the system difficult for reaching content directly on a publisher’s site.
AMP & Google URLs
For example, consider the situation below that existed before today’s announced change:
The example shows an article from our Marketing Land sibling site, published and displayed by Google in AMP format. Despite it being from Marketing Land, the URL area of the browser shows it being part of Google.com. That means those who copied and pasted the URL to share via a tweet, through Facebook or