Contradicting other data, Compete says search traffic growing on the desktop

Millward Brown’s Compete unit issued its 2016 State of Search report. Based on clickstream data, it appears to contradict earlier comScore data, which show a decline in overall desktop query volumes. By contrast, Compete says “traffic to search engines [is] up 12 percent since last year.”
According to the Compete report, search visits per per person are up “almost 50 percent since last year.” Users are more frequently visiting search engines, according to the firm.
In addition, Compete says that total time with search engines has grown by 24 percent since last year, “amounting to more than 111 billion minutes spent on search engines a month.” However, users are visiting fewer pages per session: the report says that pages per visit have declined eight percent since 2015.
Consistent with that latter finding, users collectively are spending less time per visit, which is off 17 percent since 2015. The inference here is that people want and expect answers quickly and are

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