Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016

AdAge reports that Google’s AMP initiative will be taking off this coming Wednesday, February 24th.
That means that mobile searchers will begin to see AMP optimized content from publishers in the search results as soon as this Wednesday.
We knew this would launch in February 2016 but now we have the official date. As we described before AMP is designed to make web pages faster to load for users by slimming down a lot elements users need to download when visiting a web page. AMP has been adopted as a protocol by Google, Twitter and many other organizations and publishers. Google is launching AMP for their mobile results next month.
Recently Google released AMP error reports to help webmasters get ready to be AMP-friendly.
Richard Gingras, senior director, news and social products at Google told AdAge today “Clearly, AMP takes speed to a point of extreme so, obviously we look to leverage that. Again, it is only one signal. AMP doesn’t

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