Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.
1. Create a compelling name for your blog
It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions:
What is the overarching theme of the blog?
What would be a compelling description in my industry?
Can I incorporate important SEO keywords in the blog’s title or name?
Specifically, who am I trying to reach?
Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. For example, office supply retailer Staples has its “Staples Business Advantage blog,” which discusses topics ranging from office productivity