Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

This year’s Best Overall Enterprise SEM Initiative Landy Award field was a competitive one. The winner needed to utilize best in class tactics and initiatives, various platforms and tools, and, of course, improve visability and/or convert new customers on major search platforms and earn a positive return on investment. When the dust settled in the judges’ room, there was only one agency left standing: Acronym.
Acronym took home the win thanks to their work with Scotts Miracle-Gro. They were able to build a unique set of key performance indicators (KPIs) that helped to influence and inform customers on what is a very offline purchase. Furthermore, the identification and categorization applied to the various steps that a customer takes throughout the research stages. The creation and implementation of this system not only helped them drive success for their client but also helped them take home the Landy.
Acronym stated the following about the Scotts Miracle-Gro account:
‘Tackling a client that primarily does

Search Engine Land Source

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