Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award

Todd Silverstein and Alyssa Esker of Edelman accept the Landy for Best Overall Search Marketing Initiative.
Historically known as a top-rated PR firm, Edelman proved its digital marketing chops at this year’s Landys by taking home the award for Best Overall Search Marketing Initiative.
In July of last year, Edelman’s digital team out of Atlanta was tasked with completely overhauling a client’s search presence. The client — a mobile accessory brand — was suffering through its second year of a double-digit drop in online revenue and looked to Edelman to reverse the decline.
“They had an e-commerce program, but were heavily reliant upon retail sales,” says Todd Silverstein, Edelman’s US Head of Paid and Search.
Charged with increasing e-commerce sales by 18 percent and driving a 15-percent growth in organic traffic to the website, Edelman implemented an extensive and holistic campaign that touched on all things SEO- and SEM-related.
Edelman’s SEM initiatives included everything from the creation of an entirely new account

Search Engine Land Source

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