WSJ: How Siri went from virtual assistant market leader to laggard

Siri has gone from being a competitive differentiator for Apple to nearly its opposite, a product seen by many as falling behind its rivals. Regardless of the empirical truth, it’s the widely-held view among tech industry insiders who help shape popular opinion.
An article in the The Wall Street Journal (WSJ) provides an extensive look at how Siri went from market leader to its position as perceived laggard. The article suggests internal cultural issues and employee departures have slowed improvement of the virtual assistant:
In the years since [Siri was acquired], former Siri team members say, progress has been slowed by a failure to set ambitious goals, shifting strategies and a culture that prioritizes user privacy — making it difficult to personalize and improve the product. The project also has suffered from the departures of key team members, some of whom went to competitors.
Apple bought Siri in 2010. It was initially a ground-breaking addition to the iPhone. Recognizing the

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